최근 논문

   • Chung, Jaihak (2016), “The Past, Present, Future of Marketing Research in Asia,” Asia Marketing Journal, Vol. 17, No. 4, 1-19. 

   • 하영원, 정재학, 석관호 (2016), "마케팅연구 30년 : 게재논문의 특성과 연구주제 추세분석", 마케팅연구 31(1), 2016.2, 5-29. http://www.dbpia.co.kr/Issue/VOIS00246872

(The Journal of Korean Marketing Association at 30 : An Analysis of Its Research Articles’ Characteristics and Topical Trends)

   • Jang, Sungsoo and Jaihak Chung (2015), “How Do Interaction Activities Between Customers and With Firms Influence Market Performance and Continuous Product Innovation?

: An Empirical Investigation in the Mobile Application Market,” Journal of Product Innovation Management. vol. 32, Issue 2, page 183-191.

http://onlinelibrary.wiley.com/doi/10.1111/jpim.12170/abstract

Chung, Jaihak and Vithala R. Rao (2012), “A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services,” Journal of Marketing Research, Vol. 49, Number 3, (June). (http://ssrn.com/author=1417603)

Chung, Jaihak (2011), “Investigating the Roles of Online Buzz for New Product Diffusion and its Cross-Country Dynamics,” Journal of Business Research, Vol. 64 Issue 11, (Nov.) 1183-1189.